While it may seem conterintuitive, sales tractions on eBay tend to be more personal, and customers expect a heightened level of service and attention. However, the rewards from these personal interactions can be great, because those interactions lead to trust- and trust leads to increased business.
As you persue eBay stores and online auctions, you will see this personal touch over and over. Keep in mind that eBay is a global marketplace where many sellers have access to similar merchandise. When prices are similar, buyers rely on personal and sometimes intangible factors to distinguish among sellers......
From top to bottem, each eBay business is a unique mix of branding and personal indentity. When in doubt as to what course to take with your eBay business, it's always best to choose the route that's most comfortable for your personality.
Your choices may not always lead to short-term profits, but letting your business reflect who you are is more likely to provide personal satisfaction, steady income, and longevity as a business.
From the book
The eBay business start-up kit
by Attorney Richard Stim, author of Wow ! I'm in Business
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment